Cleveland and Philadelphia Selected by CDC for HIV Testing Campaign
"Take Charge, Take the Test" targets African American women age 18-34.
(October 21, 2006) The Centers for Disease Control and Prevention has selected Cleveland and Philadelphia to pilot an HIV awareness campaign aimed at young African-American women. The Cleveland Department of Public Health is involved in the evaluation of the project. Read the press release here.
"Take Charge. Take the Test" uses billboards, RTA placards, handouts, posters and postcards to prompt people to question their HIV status and seek testing. The materials were first tested through focus groups and interviews.
Young African-American women are particularly vulnerable to HIV infection. In 2002, HIV/AIDS was the number 1 cause of death for African American women aged 25–34 years.
For more information, see: